Problem: DeAngelis Diamond wanted a new theme highlighting our unique, fun approach to the industry. This theme needed to stand out and really hit with our team members. 


Solution: A spin on the classic, Italian plumber from the well-loved game franchise. "DD"ario was introduced as an internal team mascot, gracing our monthly project announcements, internal memos, and new mouse pads. What started as just an internal marketing project quickly evolved though, eventually our little "DD"ario character was also used in a pitch for a potential construction wall installation at a local children's museum as a way to engage children in the construction of an upcoming project at the museum.